I’m soooooooooooooo going to explain this, later. I just wanted to get your attention on what is coming up next. Being that I specialize in Marketing, I believe I’m more annoyed with the people who assume that marketing, advertising, promotions, sales and public relations is all the same; and, instead of educating themselves, proceed to tell you what they “think” those words mean. People stick everything in the “Marketing” category when this is far from what is the truth. Nothing is more bothersome, than Corporate America calling a department Sales and Marketing thus adding to the confusion. I will explain this in more detail at a later time so stay tuned!
UPDATE!
So I posed this question to general everday folks and some people actually got it right! So that I don’t make this post too long, I’m going to explain each in few sentences or less. Here goes …
Marketing is the planning of how something is to be sold. It is the process of how goods or services move from concept to the consumer.
Advertising is the fluff that makes the consumer want to use the goods or services. It is a tool used to market. Advertising communicates the message of the brand or service.
Promotions keeps the goods or services relevant to the consumer. Constant mentioning in the press, advertising or sales campaigns. Promotions are not always paid for services it could be free. Something to engage the consumer. Ongoing Advertising, Sales and PR = Promotions!
Public Relations is considered one of the primary elements of promotions. It is simply keeping the product or service constantly in the “face” of the consumer. Elaborates on why this product or service is important to the consumer. This is usually done through various mediums (methods) such as print, radio, tv, online, etc.
Sales has the consumer purchase your goods or services through your Marketing, Promotions and Public Relations efforts. Sales is cultivating prospective buyers, in a particular market segment/niche and conveying the features, advantages and benefits of a product or service to the prospective buyers; then closing the sale.
Note that Publicity is different from Public Relations as you aren’t able to define the message you want to convey to your possible consumers as you do with Public Relations.
I do hope this helps get those back on track! I hear the most miss use of all these terms by various people. I hope this is helping you all who read this blog!
Blessings!
